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Choose Love.

Lead With Love empowers individuals to discover their authentic values and live in alignment with them to create a ripple effect of change that shifts culture from fear to love.

OUR STORY

Lead With Love began in 2016 when founder Gina Murdock hosted the first Lead With Love Summit in Aspen as a 40th birthday gift to her community—four transformative days sharing the wisdom of master teachers like Deepak Chopra, Dr.’s Ron & Mary Hulnick, John Paul Dejoria, Goldie Hawn, Seane Corn and more. Subsequent events over the years included esteemed teachers like Byron Katie, Marianne Williamson, Lynne Twist and John Mackey sharing wisdom on how they lead with love. What started as a celebration of learning became a movement dedicated to shifting culture from fear to love, one heart at a time.

As we near our 10-year anniversary, our vision is to continue to gather in community around the globe to host transformational events using our unique curriculum that empowers people to discover their authentic values and live in alignment with them creating a ripple effect of change. That’s how we Lead with Love and empower others to do the same! Join our community!


OUR VALUES

Kindness

Compassion in Action

Ownership

Take Responsibility + Forgive

Culture Of Service

Care for Caregivers

Presence

Enjoy the Journey

The Universe is in Charge

Believe in Magic + Trust

Choose Love

Because I Always Have A Choice

Intention Is Everything

Conscious Choice Making

Connection is Medicine

We Are One

Heart-Centered Listening

Soul over Ego

Speaking Truth

Align Thought, Word, Action

Life is for Learning

Growth Mindset

Attitude Of Gratitude

Focus on What’s Working


Lead with Love is a vehicle for us all to be the change we wish to see, to choose love over fear each moment, and to have the awareness and support to do so. This is not an individual mission, it is our collective mission. If it resonates with you then I hope you will be part of this movement by joining an event, workshop or retreat and adding your voice and heart to the collective.
— FOUNDER, GINA MURDOCK

Our Process

The Four-Phase Journey

Phase 1: AWAKENING - "What Calls to My Heart?"

Connecting with authentic desires and natural inclinations

Phase 2: DISCOVERY - "What Do I Truly Value?"

Uncovering core values through experience and reflection

Phase 3: EMBODIMENT - "How Does Integrity Feel?"

Learning to recognize values alignment in the body

Phase 4: INTEGRATION - "How Do I Lead With Love?"

Creating a personal manifesto and practice plan


The LWL Sacred Container Approach

What We Create:

  • Safe and sacred spaces for deep values exploration

  • Integrated mind-body-spirit experiences that connect physical sensation with emotional truth

  • Preventative - To develop oneself Movement-based practices that embody values alignment 

  • Responsive - Practical tools for recognizing and responding to integrity signals

What Makes LWL Unique:

1. Values-Discovery Process (Not Prescription)

  • We don't tell people what to value

  • We guide them to discover their own authentic truth

  • We honor individual values while teaching universal principles of integrity

2. Physical Integration Approach

  • Teaching the body sensations of values alignment vs. misalignment

  • Movement as pathway to authentic self-knowledge

  • Somatic tools for ongoing integrity assessment

3. Scalable Sacred Container

  • Same transformative process whether 60 minutes or multiple days

  • Consistent quality and depth regardless of timeframe

  • Adaptable to different populations while maintaining core elements

4. Practical Implementation Tools

  • Not just inspiration—concrete practices for daily life

  • Sustainable systems for ongoing values-based living

  • Tools for course-correction and realignment

5. Service Integration

  • Clear connection between personal integrity and service capacity

  • Understanding how authentic living enables sustainable caregiving

  • Bridge between self-development and community impact


Faculty

Gina Murdock

Jerry Murdock

Elisa Bava

Dr. Miles Reid

Jessica Ewart