Ten years of choosing love
About Lead With Love
We cultivate and nourish a community of heart-centered leaders who CHOOSE LOVE + AMPLIFY LOVE.
Our Why
We believe that love is a choice, and that when we choose to care for the people who care for others, we create a ripple of healing that reaches far beyond any single act of love.
What We Do
Retreats that Rejuvenate
Multi-day wilderness retreats at Beyul and international destination retreats.
Retreats →
Gatherings that Ground
Monthly circles, workshops and community events in the Roaring Fork Valley.
Events →Our Story
The seeds of this organization were planted more than ten years ago, with a flash of inspiration on a pair of skis.
Gina was skinning through the woods toward a backcountry hut outside Aspen, listening to Simon Sinek ask the question that would reframe everything: what's my why?
She had come to yoga by accident, literally. A 2007 car accident and concussion led her to leave journalism and take up the practice with devotion. It gave her back her life. Everything since has been an attempt to pass that gift along.
The answer arrived on that snowy track in the Hunter Creek Valley, and it became the belief this whole organization rests on.
2009
Aspen Yoga Society. Born from a desire for unity among the valley's teachers and studios.
2014
Aspen City of Wellbeing. After an auspicious meeting with Dr. Deepak Chopra, who became her mentor.
2016
The first Lead With Love. Hosted at The Aspen Institute to honor the Paepckes and their vision. The name stuck.
2017
A 501(c)(3). Lead With Love becomes an official non-profit.
2023
Care for Caregivers. Born with CASA of the Ninth and Aspen Community Foundation.
"Lead with Love is a vehicle for us all to be the change we wish to see, to choose love over fear each moment, and to have the awareness and support to do so. This is not an individual mission, it is our collective mission."
Gina Murdock, Founder
The Aspen Idea
Coined by Walter Paepcke, visionary founder of The Aspen Institute, the Aspen Idea holds that this is a place that can nourish and connect mind, body and spirit. He said, "Aspen is a place where the human spirit can flourish."
The intention Walter and Elizabeth Paepcke held for Aspen since the 1940s is alive in everything we do. There is magic here — in these mountains, in the forest, the rivers and valleys, and in the hearts of the people who choose to live here.
Meet Our Founder
Gina Murdock
Writer · Speaker · Yoga + Meditation Teacher · Community Organizer
Gina's mission is to shift culture from fear to love from the inside out. She holds a Master's in Spiritual Psychology from the University of Santa Monica with an emphasis on Consciousness, Health and Healing, and is a certified Chopra yoga and meditation teacher as well as a certified Bikram and Vinyasa Flow teacher.
She has taught yoga to Sir Richard Branson, Dr. Deepak Chopra, Goldie Hawn, Michael Franti and Arianna Huffington, and on Franti's Soulshine Tour. She is a published author, a former radio and newspaper journalist, and writes a monthly column for The Aspen Times.
Also founded
Aspen Yoga Society · The Aspen City of Wellbeing · The Love Ninjas · Mind, Body, Spirit Rx
Board service
ACES · The Center for Living Peace · The Aspen Brain Institute · CASA of the Ninth
Gina lives by these mantras: "Let the beauty you love, be what you do." (Rumi) · "Be the change you wish to see in the world." (Gandhi) · "WOOO-HOOO!" (Gina)
What People Say
"Gina was truly gifted in the way she led the meditations. I never expected live music, chanting and singing to be infused into everything we did every day, plus the joy of the impromptu group sing-alongs."
Julie Oldham
"The group Gina curated was there to celebrate the diversity of humanity and our uniqueness. It was pure love, peace, harmony, humility and mutual support in a safe and loving container."
Allison Daily
"Gina's ability to create a safe space is unparalleled. I have never felt so safe, loved, and accepted for who I am with a group of people I've never met."
Alya Howe
What We Stand For
Five values guide every program, retreat and gathering we hold.
Heart-Centered Leadership
verb
To be intentional and take ownership of our thoughts, words and actions. To know you have a choice, and to choose love.
We believe leading from the heart is the calling of our time.
Optimal Wellbeing
noun
To have a clear, resilient and healthy mind and body, a growth orientation to life's challenges, and a sense of meaning, purpose, connection and joy.
The wellbeing of one is connected to the wellbeing of all. We are therefore committed to accessibility and inclusion.
Service
noun
To support or help another and the planet, knowing that the wellbeing of one is connected to the wellbeing of all.
Be the change you wish to see by serving love instead of fear — through scholarships, subsidized programming and humanitarian projects.
Connection
noun
To create a bond, to be linked, or to feel like you belong.
We are wired to love, be loved and belong. It starts within, and extends to Spirit, to nature, and to one another.
Joy
noun
To be most fully alive as the truest version of you.
Your joy is your genius. Do what you love. We use joy as our compass that we are on the right track in life.
Our Expert Advisors
Teachers, physicians, athletes and authors who have shaped and supported this work.
Dr. Deepak Chopra
Drs. Ron + Mary Hulnick
Rod Stryker
Seane Corn
Dr. Dan Siegel
Raj Sisodia
Eboo Patel
Gretchen Bleiler
Dr. Joel Fuhrman
Dr. Judson Brewer
Jerry Murdock
Jess Ewart
Gabriella Taylor
Nikki Walton
Gina Caputo
Jamie Adasi
John Paul DeJoria
Eloise DeJoria
Kerri Kelly
Maureen Poschman
Poonacha Machaiah
Changa Bell
In the Press
Selected coverage. For press and media inquiries, contact us.
Aspen Times
"Author and teacher Byron Katie brings 'The Work' to Lead With Love retreat in Aspen."
Read article →
Aspen Chamber
"A unique transformational experience, unlike any other yoga festival."
Read article →
5280 Magazine
"I'm dedicated to seeing if there's a way to balance those two things."
Read article →
Also featured in Travel Weekly, Town & Country, Aspen Sojourner, Aspen Public Radio, Colorado Yoga + Life, Aspen Peak and the Virgin blog.
Press Kit
Bio, headshots, logos and high-resolution photography for media use.
With deep gratitude to our partners.
Add Your Voice and Heart
This is not an individual mission, it is our collective mission. If it resonates with you, join us at an event, workshop or retreat.